J&C Electrical
J&C Electrical wanted a website that clearly reflected their full range of services while performing better in search results. Their previous single-page site limited visibility and wasn’t built to scale as the business grew. The main objective was to improve local SEO for electrician-related searches, increase site speed, and create a more professional online presence.
What we did
Planning & SEO Review
We started by reviewing the existing site and identifying opportunities to better target their main sectors: residential, commercial, and rural/farming work.
Website Redesign
The site was rebuilt from a single landing page into a clean five-page layout. Each service area now has its own page, making the site easier to navigate and more useful for visitors.
SEO Optimisation
Each page was written and structured with local search in mind, targeting terms such as Tokoroa electrician and South Waikato electrical services to improve visibility in local results.
Project Showcase
A custom project slider was added to highlight real jobs, helping build trust and give visitors a clear picture of the work J&C Electrical does.
Backend Setup
Projects are managed through a custom post type, making it straightforward for the team to add new work and keep the site up to date over time.
Elements
Wordpress
Advanced Custom Fields
Rank Math SEO
Perfmatters
Object Cache Pro
Google Analytics
The result
J&C Electrical now has a fast, well-structured website that clearly presents their services and supports local search visibility. The multi-page layout makes it easier for customers to understand what they offer, while the backend setup allows projects and content to be updated without friction. The site provides a solid, scalable foundation that supports ongoing growth and day-to-day use.