Trade Train NZ

Trade Train NZ provides onsite welding and fabrication training for businesses, with a strong focus on upskilling staff and preparing them for welding exams. The client needed a clear, professional website that explained their training offerings while placing a strong emphasis on real client results and feedback.

Educational training portal website design for Trade Train NZ by ezyWebsites.

What we did

Planning & Service Focus
Worked with the client to clearly define their core offering, with welding training and staff upskilling as the main focus, alongside preparation for welding examinations.

Website Structure & Layout
Created a simple three-page website made up of a homepage, client stories section, and contact page. The homepage is divided into Industry Training and Teacher Training, with anchor links in the main navigation for easy access.

Client Stories Setup
Developed a custom Client Stories post type, giving each client their own page to outline their business, training goals, and key outcomes, along with all reviews linked to that specific training session.

Reviews as Content
Used client stories to present reviews in context, rather than as a long list, making them more meaningful for visitors and more useful for industry-specific SEO.

SEO Setup
Structured the site to support search visibility by leaning into real client businesses, industries, and welding-related terms. This approach helps attract relevant traffic while keeping the content genuine and easy to read.

Scalable Content Structure
Set up the site so new client stories can be added over time, helping the website grow naturally as more training is delivered.

Full-length desktop homepage screenshot of the Trade Train NZ website displaying the hero section, 25 years experience highlight, training services, and client success stories.
Full-length mobile homepage screenshot of the Trade Train NZ website featuring a responsive single-column layout for welding and fabrication training services.

Elements

  • Wordpress

  • Rank Math SEO

  • Perfmatters

  • Object Cache Pro

  • Google Analytics

  • Advanced Custom Fields

The result

Trade Train NZ now has a focused website that puts real client outcomes at the centre. Client stories build trust, support industry-specific SEO, and make reviews more meaningful by placing them in context. The structure allows new training sessions and client stories to be added easily over time, strengthening visibility and credibility as the business grows.

Project overview

Client:

Trade Train NZ

URL:

https://tradetrainnz.co.nz/

Industry:

Professional Services,Trade

Client goal:

Create a simple, easy-to-navigate website that clearly presents training services, showcases real client experiences, and uses those stories to support trust and search visibility within the welding industry.